The Origin of Guinness

A vintage Guinness Advertisement used in the 1950s – 1970s

Happy St. Patrick’s Day, Food History Lovers!

To celebrate this amazingly booze sodden day, we’re going to be incredibly stereotypical and borderline offensive by looking at the origin of Guinness.

What if I were to tell you that someone wanted to make beer in order to improve the health of the unwashed masses? It’s okay if you’re laughing at this notion. In fact, I’ll even give you a moment.

Finished? Great.

As laughable as this idea is, it’s actually quite true. Furthermore, in the 18th Century, it made perfect sense. This was a time when no one understood micro-organisms or how disease is spread. People routinely drank from the same water in which they dumped their garbage and sewage. As a result people died, and this made nearly everyone avoid water entirely. Instead, they drank alcoholic beverages. And no, you should not take this as a sign to start polluting your own water in order to justify drinking alcohol for hydration.

Popular spirits such as gin were being consumed en masse. Because of the high alcohol content, this resulted in a significant rise is violence, poverty and crime. To help heal society, some turned to brewing beer. It was lower in alcohol, the process of brewing killed the germs that made the water dangerous, and it was nutritious. No, really. Furthermore, the art of beer making was respected and honoured, and those who did it were considered to be do-gooders. Monks brewed it, Christians brewed it and aspiring young entrepreneurs like Arthur Guinness brewed it.

At the age of 27, Arthur Guinness had achieve far more than I probably will in a lifetime. In 1752, his Godfather Arthur Price, the Archbishop of Cashel, bequeathed £100 to him in his will. In true entrepreneural  fashion, Guinness invested the money and in 1755 bought a brewery at Leixlip, just 17 km from Dublin. This venture into the world of brewing was clearly successful, because in 1759 Guinness signed a 9,000 year lease on the St. James Gate Brewery for £45 per annum. Ten years later, Guinness first exported his ale to Great Britain.

Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876. In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no Public Houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60% premium on the first day of trading.

The Guinness Brewery

Clearly, Guinness has remained successful today, but this isn’t all that the company has been know for over the years. Guinness has also been dedicated to being a company that has the interests of common people in mind. This is evident in Arthur Guinness’ reason for starting the company – to help improve health. This charitable ideal has lived on. Throughout the centuries, Guinness has continued to prove that they don’t just want to make a profit, they want to make a difference. They started by paying better wages than any other employer in Ireland. Then they decided they should provide an entire slate of services to improve the lives of their workers. With the passing of decades, they became one of the most generous, life-changing employers the world had ever seen.

Guinness also showed unparalleled upport for the war effort. During World War II, the company promised every British soldier a bottle of Guinness with his Christmas meal. However, there was a problem. Their manpower was depleted because so many of its workers were serving in the military. Despite this setback, they were determined to keep their promise. The brewery operated around the clock, but there simply weren’t enough employees. Clearly the generous spirit of the company had been passed on though, because retired workers showed up to volunteer their time. They were then followed by workers from competing breweries. By Christmas, every soldier had his pint.

Deeds like these are prominent throughout the history of the Guinness company, and are just as inspiring as some of the family members themselves. One heir received five million pounds for a wedding gift, but then moved with his new wife into a poor neighborhood to draw attention to the poverty in the land. We don’t hear about many other heirs doing this in the media.

Given the generous nature of the Guinness company, it is hardly surprising that its beer has become synonymous with St. Patrick’s Day. Sure, it’s Irish, so of course it’s going to be consumed in vast quantities on a day that celebrates Irish culture and heritage. However, I think that the symbol Guinness  offers is far more significant than that. Guinness is a beer that from its very conception was being brewed as a benefit for others. It’s a symbol struggle, national pride and overcoming adversity. As such, I urge you all to have a pint of Guinness today, not as an excuse to  get wasted whilst wearing green, but in honour Arthur, and all those who use the resources at their exposal in order to help others.

Happy St. Patrick’s Day.


The Delicious History Podcast Project

Greetings, Food History Lovers!

It was a year ago that I first started this blog. It’s been an amazing journey so far, and I’ve be fortunate enough to find that there are quite a few people out there who are interested in the tasty world of Food History. I now want to take the next step in sharing my food related historical tidbits with the world by creating a companion podcast to go with the website. I think it will be an fantastic way to build a larger following, as well as prove how fun and delicious history can be. Who doesn’t love a little food and humour with their education

Now here’s the tricky part. Thanks to a recent redundancy, I need your help you make this dream a reality. Podcasts need equipment, software, media hosting, artwork, and music – all of which need to be paid for. Because I can’t rely on the kindness of retailers to simply give me the resources I need, I’m hoping that some of my beloved readers can help me to get Delicious History onto the internet airwaves.The best part about pledging to the Delicious History Podcast Project is that every donation entitles you to a reward. That’s right, if we hit our target you not only get Delicious History in your earbuds, you also get a BONUS PRIZE. What’s not to love?

So if you love food, history or my good self, please help get Delicious History into an iTunes store near you! If you also wouldn’t mind reblogging or sharing the project with your friends and other fellow history lovers, I’d be eternally grateful.Simply follow the link below for more info or to make a pledge -Delicious History Podcast Project
Thank you in advance for supporting Delicious History and for making this first year in the blogosphere truly amazing.

A (Belated) Pancake Day Post

Nothing I could say would do this picture justice.

Welcome back, History Lovers.

After a bit of a hectic hiatus, I’m back to serve you up some of the most delicious food related tales from history.

My friend Sally wanted me to write a post on Pancake Day, and although it’s quite late, I’m still sticking to my word. In any case, pancakes are always worthy of examination so I doubt that anyone is going to get too upset over my tardiness.

Pancake Day, or Shrove Tuesday, is an annual event that falls 47 days before Easter Sunday. As such, the date varies from year to year and can fall anytime between 3 February – 9th of March. Pancake Day is of course the last day before the period of Lent begins, a time of strict abstinence that ends with Easter.

The name ‘shrove’ is derived from the old word ‘strive’ which means ‘to confess’. During the Middle Ages, people would confess their sins on Shrove Tuesday and ask for absolution from God before the commencement of Lent.

So how did pancakes come to be associated with such an important and solemn Christian tradition?

As previously mentioned, Lent is a time when one would give up luxuries, particularly those of the culinary persuasion. Traditionally, eggs and butter were two items that used to be forbidden during the time of Lent as they were considered to be a luxury. It’s believed that pancakes were made in order to use up the leftover eggs and butter. In modern times, people tend to be more inclined to give up things such as chocolate.

A modern-day Pancake Race. I seriously would love to get in on this action.

One of the more amusing traditions surrounding Pancake Day is the Pancake Race, which began in Olney, England in 1445. The contestants, traditionally women, carry a frying pan and race to over a 415 yard course to the finishing line. The rules are strict: contestants must toss their pancake at both the start and the finish of the race, as well as wear an apron and a scarf. When men want to participate, they must dress up as a housewife, usually with an apron and a bandanna.

This tradition was born out of a story about a woman cooking pancakes on Shrove Tuesday. She heard the shriving bell summoning her to confession, which she was running late for. The cut off time was 12pm, so she ran to church wearing her apron and still holding a frying pan with a pancake in it. The result of this was a tradition that has now lasted for over five hundred years.

Some tasty Shrove Tuesday pancake variations from around the United Kingdom include -

Welsh Pancakes – Also known as Welsh Cakes or Light cakes. They are made with sour cream and buttermilk, spread with butter and then piled on top of one another. Sometimes, various ingredients such as fish, cheese, sugar or jam (not altogether, gross) are added between each layer and then the pile is cut into quarters.

Gloucester Pancakes – Made with suet, which gives them a rich and grainy texture. They are traditionally served with golden syrup.

Harvest Pancakes – Often served to the poor, they are made with a mild ale, powdered ginger, and chopped apples. They are then cooked in lard and given to farm hands.

Rich Pancakes – Large and thin, these are made made with cream, nutmeg, and dark sherry before being fried in butter and getting the hell in my belly.

But wait, there’s more! Check out some of the Pancake Tuesday variations from around the world -

France - Mardis Gras, which translates to mean Fat Tuesday/Grease Tuesday. The name refers to the last night of eating rich, fatty foods before the ritual fasting of the Lenten season. Mardis Gras is also the name of the carnival season in New Orleans, which also finds its roots in the preparation for Lent. Celebrations are concentrated for about two weeks before and throughout Fat Tuesday.

Brazil - Terca-feira Gorda, which also translates to mean Fat Tuesday. The Brazilians celebrate with a three day carnival that concludes on Fat Tuesday.

Iceland – Sprengidagur, which translates to ‘bursting day’. I don’t think that needs any further explanation.

Greece - Apocreas, meaning ‘of the meat’. The name is significant because its the last chance to eat meat due to being forbidden during Lent.

Yep, the solemn season of Lent was indeed born out of naked frolicking and drunken debauchery, also known as Saturnalia

I think that one of the most interesting facts about Pancake Day, and the Lenten season in general, is its origin. Despite being a Catholic holiday, its beginnings can be found in Saturalia,  an ancient Roman festival that honoured the God Saturn. The holiday was celebrated with a sacrifice at the Temple of Saturn in the Roman Forum and with a public banquet. This was followed by private gift-giving, continual partying, and a general carnival atmosphere that overturned societal norms. Naturally, the Catholic Church adopted the festival and turned it into a farewell to all things indulgent, as well as a season for religious discipline.

After much consideration and research, I have decided that despite my love of pancakes with maple syrup and bacon, I would much rather party on down with the Romans.